478.284.2119
borischantel@gmail.com
borischantel.com
Experience in UI/UX, Graphic Design, rapid prototyping, and HTML/CSS3/Javascript for rich internet applications and mobile devices. I practice user centered design principles; basing design decisions on user needs and business goals.
Georiga State University, Atlanta GA. May 2014
Genuine Parts Company(GPC), NAPA Auto Parts(Atlanta GA)
January 2019 - Present
GPC is a fortune 200 service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials. It owns the NAPA Auto Parts brand.
Collaborate with product management and engineering to define and implement            
            
innovative solutions for the product direction, visuals and experience
            
Work closely with Engineering team to ensure designs are executed as designed 
            
Collaborate with agile, multi-disciplinary teams to evaluate the feasibility of proposed features and create phased approaches to development
            
Starting with the customer and working backward; leveraging customer feedback, in-depth site analytics, internal subject matter experts, and research findings 
            
Develop and nurture relationships across teams and disciplines to promote collaboration and efficiency on GPC projects 
            
Quickly come up with insightful workflows and simple solutions to complex interaction design problems
            
Develop, collaborate on and maintain design patterns
            
Manage Junior and Contract Designers 
Genuine Parts Company(GPC), NAPA Auto Parts(Atlanta GA)
November 2016 - January 2019
Collaborate with product management and engineering to define and implement            
innovative solutions for the product direction, visuals and experience
            
Execute all visual design stages from concept to final hand-off to engineering
            
Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks
            
Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
            
Present and defend designs and key milestone deliverables to peers and executive level stakeholders
            
Conduct user research and evaluate user feedback
            
Establish and promote design guidelines, best practices and standards 
The Salvation Army Headquarters(Atlanta GA)
November 2014 - November 2016
The Salvation Army operates 7,546 centers in communities across the United States. These include food distribution, disaster relief, rehabilitation centers, anti-human trafficking efforts, and a wealth of children’s programs.
            Responsible for devising strategies and design solutions centered on the user for interactions that occur at multiple scales
            
Communicating ideas to clients, visual designers and technologists using user personas, user journeys, wireframes, annotations and prototypes, and conducting appropriate user research and usability testing to inform those strategies. 
            
Redesigned, helped develop and completed follow-up maintenance on promotional website for Trade department sponsors using HTML5/CSS3 and Javascript
            
Designed page layouts for several supplemental magazines, styled, set up and assisted product and model photo shoots
            
Developed logos, company brochures, Posters, Annual Investment Reports, Magazines, brand guidelines, and trade-show banners
        
April 2012 - Present
Design logos for products and businesses.
            
Develop signs and environmental graphics.
            
Perform research on competitors and market trends.
            
Designed and Developed Websites using HTML5/CSS3 and Javascript
            
Developed detailed navigation flows, wireframes, and interface design / functional specifications
            
Select colors, images, textures and shapes to create the layout.
            
Select the size and arrangement of the different elements